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: Clarified how lazy-loaded videos can be tracked with this trigger. Let's cut straight to the chase. Google Tag Manager has just released the trigger, which gives you native assistance for You, Tube video tracking. And it's great! Although we have actually been more than pleased with the excellent tracking scripts provided by e.
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Cardinal Path and Bounteous (with a little adjustment from yours truly), this is a no-brainer for native support in Google Tag Manager. The You, Tube Video trigger checks quite much all packages I 'd expect in a video tracking trigger. It has integrated occasions for things like Start, Development (e.
25%, 50%, 75%), and Total. You can likewise utilize it to embellish the ingrained You, Tube URLs with the needed enablejsapi=1 question parameter, if they don't already have it. The You, Tube Video trigger supports tracking lazy-loaded or dynamically inserted videos, too, which will be a relief to sites that defer packing videos up until they are actually communicated with by the user.
You'll discover the You, Tube Video option in the sidebar that flies out when you click to pick a trigger type. Once you have actually picked the You, Tube Video set off type, it's time to configure it. Here are the options. - collects a start when the user starts viewing the video.
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- gathers a pause when the user pauses the video or leaps forward or back, and buffering when the video begins buffering due to absence of bandwith. - collects a progress the minute the user passes either a percentage or time limit (e. g. 25%, 50%, 75% or 10 second mark, 30 second mark, one minute mark).
This refills the iframe, so users may see the video flicker when they first load the page. This option, when checked, also includes the required library to the page. Here's what the information, Layer payload looks like whenever a You, Tube event is activated. event: 'gtm. video' - the event name pushed into data, Layer for all You, Tube video events.
gtm. video, Supplier: 'youtube' - defines the platform whose videos you are tracking. You can take this as a hint that support for other platforms is planned! gtm. Find More Details On This Page , Status: 'start' - specifies the status of the video that caused the event to trigger. These different status worths are only activated if you've enabled them in the trigger settings.